SCEA Meeting Aug 5th Notes
Aug 6 2009 – DRAFT FOR COMMENTS

Objectives of Meeting
 Dyer agreed to regular quarterly meetings with SOA

Sony PS3
 SCEA reiterated plans to sell 13 million PS3s this year
 Big announcement back half of year they can’t talk about (potentially price cut of PS3 to reach hardware goals)
 SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.

Motion Controller
 Spring 2010 launch (March in JP)
 No bundle/pricing details yet, should come Sept 1
 Plan on selling 4-5MM units WW
 SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example
 Motion Controller support allows easy way to differentiate PS3 SKU
 Other differentiation opportunities include PSP/PS3 interoperability – think of features that would make users want to buy both PS3 and PSP SKUs.

Alpha Protocol
 Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. “Mass Effect felt more RPG.”
 Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.

Planet 51
 Sell in of PS3 SKU – SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.
 Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)
 Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).

Bayonetta
 Collectors edition with Bayonetta Action Figure
 Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
 3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).

Vancouver 2010
 HOME, Olympic destination would garner a lot of positive attention from SCEA
 Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.
 HOME merchandizing opportunities (clothes etc).

Sonic Racing
 Open to DLC to differentiate PS3 SKU – not ratchet and clank but other characters
o maybe characters from Rare or Fable universes

Yakuza
 Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).
 Might need to localize menus at least with subtitles.
 SCEA interested in helping on MKTG side if they can have period of exclusivity.

AVP
 Another great HOME candidate
 AVP avatars
 Hybrid BD disc with movie

Iron Man 2
 Great candidate for HOME space – explore Tony Stark’s lab etc.
 Should have one for Marvel in general.

PSU2
 Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.

Valkyria 1937
 Could bundle with PSP as well.

Vanquish and Aliens: CM
 Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin’s Creed for good examples).
 If we offer that SCEA would be really interested in having us at their booth next E3.

Thor
SCEA would like a look at the code soon.

Sonic Anniversary
 Could put out collectors edition with all old sonic games on one BD disc.
 “Best of Sonic” for around $99.
 SCEA would love PSN exclusive power ups/different game modes (like Castlevania’s flip it over/backwards)

PS2 emulator for PS3 (confidential)
 SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)
 For co Marketing money show PS3 controller on TV ads – similar to EA Madden Spots, NCAA, etc…

London Olympics
 Perfect opportunity for Motion Controller integration.

DC Digital Titles
 If we provide a list of DC titles SCEA will let us know which ones they’re interested in having exclusively.
 If we give them a long period of exclusivity they’ll give us more marketing support.

PSP Titles
 For SKU differentiation it’s best to offer features that are slightly different from PS3 version.
 Titles that are coming up on PSP are Assassin’s Creed II, GTA China Wars, Resident Evil, Little Big Planet – all massive franchises.
 SCEA has a specific PSP deck which they can send up with their hardware director for a chat.